How Bullfinch expanded the corporate functions of a global iGaming business

The Client Brief

As our client expands their player and customer base internationally, every new market, employee and customer increased the pressure on the corporate functions operating behind the scenes.

Finance needed to keep pace with increasing transaction volumes. Human Resources required additional capability to support a growing global workforce. Governance and commercial operations needed strengthening to ensure the business could continue scaling without sacrificing control or efficiency.

Rather than recruiting these critical positions independently through multiple recruitment partners, the client chose Bullfinch’s Embedded Recruitment model to build the operational backbone of the organisation.

The Delivery

Working as an extension of the client’s HR and Talent team, Bullfinch partnered closely with Finance, Human Resources and Commercial stakeholders to deliver a coordinated hiring programme across several business-critical functions.

The hiring spanned:

• Commercial Operations
• HR Business Partnering
• Payroll
• Finance
• Accounting
• Governance

Each appointment was made within the context of the wider organisational growth strategy, ensuring every function evolved alongside the business rather than becoming a bottleneck to future expansion.

Instead of reacting to operational challenges, the client invested in building the infrastructure required to support long-term international growth.

Let’s Talk Numbers

• 6 strategic operational hires delivered
• Traditional agency fees exceeded €52,000
• Recruitment delivered across HR, Finance, Governance and Commercial Operations
• One embedded recruitment partnership supporting every hire

Business capability strengthened without engaging multiple recruitment suppliers. Because these hires formed part of Bullfinch’s wider Embedded Recruitment partnership, as a result, the client avoided paying more than €52,000 in traditional contingency recruitment fees simply to grow their corporate functions to match their hyper-scale growth globally.

Why It Worked

Each hire formed part of a wider organisational structure, ensuring Finance, HR and Commercial Operations developed in parallel with customer and product growth.

One recruitment partner

Rather than managing multiple agencies across different business functions, therefore, the client benefited from one embedded recruitment team with a deep understanding of both the organisation and its long-term hiring priorities.

Recruitment aligned to business growth

As hiring priorities evolved, Bullfinch adapted recruitment activity accordingly, ensuring operational functions scaled at the same pace as the wider business.

Consistent delivery

Every search followed the same structured recruitment process, giving hiring managers visibility, consistency and confidence throughout the programme.

The Bullfinch Impact

The fastest-growing businesses aren’t built solely by Product teams, Customer Support or Engineering.

Behind every successful scale-up is a strong operational foundation.

By delivering specialist hires across Human Resources, Finance, Governance and Commercial Operations, Bullfinch helped create the organisational capability required to support continued international growth.

The result wasn’t simply six successful hires.

It was a stronger, more resilient business, equipped to scale with confidence.

Looking Ahead

With the operational backbone firmly established, therefore, the business is well positioned to continue expanding into new markets while maintaining strong financial control, effective governance and a high-performing global workforce.

As with the wider partnership, Bullfinch remains embedded within the client’s recruitment strategy, supporting future growth across every stage of the organisation.